Just because you can doesn't mean you should.

One of the greatest things to happen is the personal computer and the advent of desktop publishing. One of the worse things to happen is the personal computer and desktop publishing.

I will be the first to admit that my education was not in desktop publishing but I do have a graduate degree which requires you to learn how to learn. (That could be a whole 'nother blog). When I decided to work in desktop publishing my credentials included several years of editing newsletters and guidebooks. I have been using a computer since my son convinced me it was a necessity in the early 80s. In the early 90s I decided on a career change and found someone willing to take a chance. In return for that I attended seminars and read voraciously. It has been fun and a continuing learning experience.

Being a person who lists observing people as one of his hobbies, it has been great to see the change in people over the last 15 years in computer usage. It amazes me that we have college freshmen who don't know what it is like to grow up without a computer at home, and very probably have never used an encyclopedia except at school when their teacher made them. I went from typing papers because students didn't have a computer in their doom, or the computer lab was foreign whereas now I print projects in full color for a 101 class where the student has placed careful thought, photos and fully formatted text. Seeing that change has been fun.

But there is small pain in the growth process. We still have people who don't understand how many fonts there are in the world, much less how many version of Times (or TNR) that are out there, and how a font substitution can reformat an entire document. I really do wish I had a nickel for every time I heard: "but that's not how it looked on my computer."

It is a truism that with the onset of desktop publishing there was a blossoming of newsletters. We had company newsletters, insurance newsletters, family newsletters, I even remember getting a newsletter on newsletters, if there was a group of people there was a newsletter. It is a great communication device and helps get information to the group. Normally this was the responsibility of the secretary or the cousin that had a computer, and a lot of these newsletters were made in word or publisher. I will go into a rant about microsoft one of these days but not now. The focus today is fonts and photos.

There is a difference between fonts and typefaces, but in the digital age that line has been blurred. If you're talking to an old style printer you will hear the word typeface instead of font. For our purposes we'll use the term font to mean both. Fonts can make a newsletter readable. In fact fonts can make a newsletter graphically exciting and emphasize your salient points. But more than two fonts should be used only when you know what the result will be. Too many fonts can confuse a reader and put them off of your message. Instead of using a new font for each idea, use a single font family then apply a style (italics, bold) to emphasize your point. Remember if you remain consistent with your style the reader will learn how to quickly glance at your newsletter and get the important information without reading your entire newsletter. I know you have fretted over every word and you want the reader to look at and understand each word, but in today's time-crunched world yours isn't the only newsletter on their desk and if you have a point you want them to get it. If you don't have a point, why are you writing a newsletter?

Another area of problem is the use of "cute or unique" fonts. There are graphic designers whose whole focus is on creating new fonts and some are quite talented. You can find a font that you really love and it can be a great attention getter. But you use it in all caps and write a whole paragraph of a curly cue font which no one can read, or will want to. And while you can find some really cool fonts for free on the internet the possibility that your print provider has that specific font is almost nil. So either be sure to collect for output, or save as a pdf. And if you're on a windows box remember that microsoft and adobe don't really like each other and the defaults in microsoft will need to changed. You want to include the fonts and you want a print quality output.

My original intention was to type this as comment on desktop publishing with the emphasis on fonts and jpegs but I seemed to have more to say about fonts than I originally thought. I will continue as a series on dtp with the next installment on the use of jpegs. I will begin that installment as soon as possible. This blogging takes more time than you think.

ch